Only expands to the Nordics by acquiring Danish creative agency Marketsquare

Only creative entrepreneurs expands to the Nordics with the acquisition of the Danish leading insight-driven advertising agency Marketsquare. This marks an important step in the company’s transition from a Benelux player to a European leader in strategic communication. “After building a strong network of creative entrepreneurs in the Benelux, we are now scaling our model to the Nordics. Our ambition is to build a leading European communication network,” says Frans de Vries, CEO of Only creative entrepreneurs.

From Benelux to Nordics

After creating a network of 17 communication agencies in the Benelux, Only is now entering the Nordics with the acquisition of Marketsquare. Since its founding in 1993, Marketsquare has grown into a leading advertising agency in Denmark, with a team of 45 consultants. By combining behavioral insights and creativity, Marketsquare enables organizations to engage citizens and customers in major societal transitions, from energy to mobility. The agency advises NGOs and service companies in building strong brand relationships by matching the client’s business to their customers’ behavior.