This is what we do best
Strategic communication for complex challenges
Only teams combine flexibility and craftsmanship, with a passion for complex challenges. That is what makes our people truly happy. This is how we have proven to make a difference in sectors such as government, B2B, energy and mobility.
Corporate Communications
When organisations communicate clearly, strategy lands and trust builds. We help organisations build clarity: the kind that makes strategies credible and transformations successful.
Enexis: recruitment for the national energy transition
The energy transition requires over 60,000 additional technicians in the Netherlands by 2030, while positions already remain structurally vacant. For Enexis, an employer story was developed that puts the societal impact of technical work at its heart and distinguishes the organisation in an extremely tight market. Employer branding that directly links recruitment to strategic business continuity.
Vopak: investor narrative for energy transition
Long-standing partner in corporate reporting. Also involved in repositioning and investor narrative: a renewed corporate & investor story that sharply positions Vopak's role in the energy transition. Launched at the Investor Day.
VodafoneZiggo: integrated report as a value story
DartDesign created VodafoneZiggo's Integrated Annual Report 2022: built around four strategic pillars and one coherent value story where purpose, strategy and performance converge. Beyond compliance, as a step towards CSRD.
Arcadis: award-winning reporting builds trust
Arcadis shows how consistent corporate reporting builds trust with investors, stakeholders and the wider market. A case where strategy, performance and reputation converge in one compelling story.
Government Communications
Governments and institutions face a new reality: transitions demand speed and scale that most institutions aren't designed for. We help navigate charged dossiers, build broad support and make complex transitions land.
Delta Programme: national coordination of water safety
The Delta Programme brings together policy, projects and partners and annually assesses whether the Netherlands is still on track. The communication connects all those parties and makes complex matters accessible.
Government campaign makes open government feasible
With a government-wide message house and campaign concept 'ZO', Leene helps ministries communicate clearly, consistently and invitingly about open governance.
5-year behavioural programme for deposit returns
With Statiemonnie, Statiegeld Nederland turns returning containers into the natural step in the chain, through nudges, campaigns and an approach that structurally combines behavioural psychology and communication.
Prevention strategy against skin cancer
A public-oriented prevention approach where behaviour, health communication and societal impact converge.
Public Affairs & Relations
Across parliaments, regulators, media and civic arenas, knowing how to navigate complexity is what makes the difference. We help organisations and institutions gain access and use it to shape decisions and outcomes.
Bailiffs: licence to operate in the rule of law
In a country where over 600,000 households face problematic debt, the position of bailiffs is both indispensable and vulnerable. A unified, socially engaged positioning towards politics, media and stakeholders redefines their role.
Recovery communication for the childcare benefits scandal
For affected parents, the childcare benefits scandal meant years of uncertainty, debt and distance from government. Accessible, empathetic communication provided clarity and guidance in an exceptionally complex situation.
Boardroom roadmap for Vattenfall's CO₂ ambitions
In a sector where regulators, investors and politicians are watching simultaneously, a CO₂ roadmap is more than a reporting obligation — it's a strategic instrument for trust and licence to operate.
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PR campaign makes black-out prevention a top priority
For Strict, a communication approach was developed that explicitly positions digital resilience as a boardroom theme and positions the organisation as a knowledge partner helping to move from incident response to structural continuity protection.
Reputation & Brand
Reputation is built or damaged in moments. But it's won or lost over time. We help organisations match what they say and position themselves to what they do — consistently, across all touchpoints, under pressure.
Schiphol: brand focus in a €10 billion transition
The new AMS brand identity brings all touchpoints back to one recognisable brand radiating calm and direction, directly contributing to competitive positioning among the major European hubs.
Bidfood: integrated European market position
Positioning and identity were sharpened into a story that positions Bidfood as the partner who helps professionals get the most out of their craft, scalable across markets and segments.
KRO-NCRV: a clear position in a shrinking broadcasting system
Thonik created an identity that connects 270 programmes and makes the new positioning visible in a broadcasting system under pressure.
AH Terra: accelerating growth in the plant-based category
AH Terra was positioned as the normal, affordable and tasty plant-based alternative. A behaviour and brand case that accelerates category development.
Behavioural Change Strategies
Change only succeeds when people are both able and willing to act. We translate policy and strategy into concrete behaviour using insights from behavioural psychology and communication that drives practical action.
5-year deposit refund behavior program
Around 900 million small plastic bottles are sold in the Netherlands each year, of which an estimated 100 million ended up in the environment before the deposit scheme. With Statiemonnie, Statiegeld Nederland makes returning bottles the obvious next step in the chain.
AH Terra: accelerating growth in the plant-based category
With AH Terra – for the plant-based goodness – Albert Heijn makes the protein transition tangible: a mass-market brand that positions plant-based proteins as affordable, recognisable and delicious, contributing step by step to a more sustainable food system.
Prevention strategy against skin cancer
Nearly 80,000 people in the Netherlands are diagnosed with skin cancer each year and almost half a million live with the consequences; yet an unprotected moment in the sun often feels harmless. In this campaign, the skin literally gets a voice.
Critical Communications
When reputation, trust or public attention are under pressure, clear communication helps maintain direction. We guide organisations through sensitive situations with sharp analysis, stakeholder-focused advice and language that brings calm and clarity.
Restoration communication for benefits scandal
Sociale Banken Nederland had to regain trust with affected parents. Leene Communicatie created accessible, empathetic communication that offered support and clarity in a complex situation.
Boardroom roadmap on Vattenfall's CO₂ ambitions
Vattenfall's Board of Directors wanted a comprehensive report and roadmap mapping out their ambitions to reduce CO₂ emissions step by step.
PR campaign makes blackout prevention a top priority
Strict works for vital sectors where digital systems can never fail. Marcommit developed the Blackout Prevention Campaign: practical tools for greater digital resilience and positioning Strict as a knowledge partner.
Let's connect
Email us at koffie@only.nl and visit one of our beautiful locations to see what connection we can create together.