Government Communications
A policy that is not understood is a policy that will not be followed.
Institutions must lead the energy, mobility, health and food transitions that define the next decade, while managing the disruption those transitions create. They must engage citizens, manage regulators, navigate parliaments and coordinate across sectors at the same time.
The transitions that succeed are the ones where institutions explain change early, anticipate resistance, and build support. The ones that fail are the ones where people are left guessing. We help governments and public organisations navigate that tension: combining strategic narrative with behavioural insight to move people from awareness to action.
What we do
Transition strategy & narratives
Strategic communication on politically charged dossiers: framing, narrative design, and scenario planning for governments and public organisations.
Citizens' dialogue & participation
Consultation, thematic dialogues, online tools and final reports that shape policy — not just tick the participation box.
Behavioural change & intervention
Analysing barriers, drivers and context for citizens and professionals. Designing nudges and campaigns that move beyond awareness to actual behaviour change.
Crisis & issues management
Managing communication for governments and public organisations across incidents, investigations and high-pressure public dossiers.
Infrastructure & environmental communications
Communication and dialogue around construction, infrastructure and energy projects where community, politics and media intersect — keeping projects deliverable and dossiers from becoming crises.
Cases & Propositions
Delta Programme: national coordination of water safety
The Delta Programme brings together policy, projects and partners and annually assesses whether the Netherlands is still on track. The communication connects all those parties and makes complex matters accessible.
Government campaign makes open government feasible
With a government-wide message house and campaign concept 'ZO', Leene helps ministries communicate clearly, consistently and invitingly about open governance.
5-year behavioural programme for deposit returns
With Statiemonnie, Statiegeld Nederland turns returning containers into the natural step in the chain, through nudges, campaigns and an approach that structurally combines behavioural psychology and communication.
Prevention strategy against skin cancer
A public-oriented prevention approach where behaviour, health communication and societal impact converge.
Let's connect
Email us at koffie@only.nl and visit one of our beautiful locations to see what connection we can create together.